Gameday Merchandising
Containers rev up sales with custom lay out
When Gameday Merchandising wanted to fuel the excitement of merchandising at the track in Daytona, FL, Ikoniq’s team designed a container unit (sectioned into three retail displays) connected with custom awnings and flooring.
The new look of the retail outlet showcased the IMSA-sanctioned TUDOR United SportsCar Championship Series merchandise at the Series’ 2014 races. Directors were pleased with the reception- and the revenue.
I think the coolest thing is that you can bring in a walk-up retail experience that is portable. You can set it up very quickly and take it down very quickly. It works. It just works.
Gamdeday Merchandising
Gameday Merchandising container retail unit, Daytona, FL
Gameday Merchandising container retail unit, Daytona, FL
Gameday Merchandising container retail unit, Daytona, FL
Gameday Merchandising container retail unit, Daytona, FL
