Containers rev up sales with custom lay out
When Gameday Merchandising wanted to fuel the excitement of merchandising at the track in Daytona, FL, Ikoniq’s team designed a container unit (sectioned into three retail displays) connected with custom awnings and flooring.
The new look of the retail outlet showcased the IMSA-sanctioned TUDOR United SportsCar Championship Series merchandise at the Series’ 2014 races. Directors were pleased with the reception- and the revenue.
I think the coolest thing is that you can bring in a walk-up retail experience that is portable. You can set it up very quickly and take it down very quickly. It works. It just works.