Gameday Merchandising
Containers rev up sales with custom lay out
When Gameday Merchandising wanted to fuel the excitement of merchandising at the track in Daytona, FL, Ikoniq’s team designed a container unit (sectioned into three retail displays) connected with custom awnings and flooring.
The new look of the retail outlet showcased the IMSA-sanctioned TUDOR United SportsCar Championship Series merchandise at the Series’ 2014 races. Directors were pleased with the reception- and the revenue.
I think the coolest thing is that you can bring in a walk-up retail experience that is portable. You can set it up very quickly and take it down very quickly. It works. It just works.
Gamdeday Merchandising
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Gameday Merchandising container retail unit, Daytona, FL
![](/media/cache/49/20/492002c48a08b4ab39c355e28fc4f93a.jpg?v=1490631937)
Gameday Merchandising container retail unit, Daytona, FL
![](/media/cache/a8/ed/a8ed4ac24186e6868e39fc1e60f6bd36.jpg?v=1490631937)
Gameday Merchandising container retail unit, Daytona, FL
![](/media/cache/5d/71/5d7168c581af185fa6a89f88c0f33df2.jpg?v=1490631937)
Gameday Merchandising container retail unit, Daytona, FL