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October 8, 2020
Ribbon-cutting held for new International Plaza on North Clinton Ave.

Rochester’s North Clinton Avenue neighborhood marked a milestone Thursday as local leaders cut the ribbon on the new International Plaza at La Marketa.

La Marketa ($3.6 million) — a multipurpose plaza with a mix of colorful walkways and green space, a bandstand and room for pop-up retail in re-purposed shipping containers.

The goal of the new marketplace is to create a new community gathering space where local businesses and entrepreneurs can sell their products.

The development fills a previously-vacant lot in the area of North Clinton and Sullivan Street. Leaders hope the transformation will help provide a boost for the neighborhood and draw in visitors from across the community.

La Marketa's ribbon cutting is the first of several in the works for northeast Rochester, with $95 million in projects underway or nearing completion. The investment, scattered along and around North Clinton Avenue, is the most significant to emerge from efforts that can be traced back decades. But the idea of La Marketa, taking various forms in the years to come, would emerge as the centerpiece.

Additionally, they hope the addition will help bolster a neighborhood that has been dealt a number of challenges in recent years. Amid the opioid epidemic; the area has seen large amounts of drug activity in the area, and neighbors say they hope the project can help them push back and reclaim the neighborhood.

This is the beginning of a new journey for this community. I think there’s going to be a lot of opportunities for local residents for this community to advance. We’re just very ecstatic about it.
City of Rochester Council Member
Miguel Melendez

Belen Colon, 81, has lived in the neighborhood since 1966 and has become known by some as the "mayor of North Clinton Avenue". She says she's been distressed by the amount of drug abuse in the area and hopes the new plaza will help bring about change.

"Now, I see so many sick people using drugs, using alcohol, but I expect that this event can animate my community and point my community to become the way it used to be," she said.

Melendez says new housing is also being developed in the area, something else he says will help benefit the community.

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