Nationals Park, Anheuser-Busch
Stadium sized ‘tap rooms’ serve craft beer crowds
Even the biggest beverage brands are stepping into the small batch beer markets, and Anheuser-Busch wanted their Goose Island brand to change the game at Nationals Park. Ikoniq went to work to make it happen.

Anheuser-Busch knows beer -- and Ikoniq knows how to construct rapidly-deployable modular bars and food facilities. So when stadium officials at Nationals Park approached the Ikoniq team to create structures to showcase the brand’s premier craft beer label, there was no question that the results would be really impressive.

The Goose Island brand takes center stage from every angle on this food & beverage modular unit. Ikoniq’s collaboration with the beverage giant’s marketing team, and also with the beverage industry’s leading supplier Perlick, every detail of the resulting smart design engages the guest with the brand’s narrative.

The energy and the fun of Goose Island greets the guest as soon as they get their first glimpse of that rooftop signage and contemporary exterior style. The solid construction of the tap room unit and the top-tier Perlick refrigerated lines that guarantee a perfect pour reinforces the quality of the Anheuser-Busch family of products -- because as Ikoniq knows, you don’t get to the top by cutting corners.

And at the bar, staff easily engage the guest and can start the conversation about the Goose Island brews on tap – building that brand recognition and appreciation before the first pint is even pulled.